URL shortening is a method of taking your normally long URL, and making
it substantially shorter in order for it to fit easily into your SMS
message. This is extremely useful, as long URLs are often difficult to
read or copy. URL shortening also allows for full tracking of exactly
which number clicked on your shortened URL, giving the sender a wide
array of analytics at their disposal.

Track exactly which customer clicked your URL instead of only having the visibility of clicks.

Have access to full URL reporting and tracking as part of your SMS campaign. Reporting all in one place.

By shortening your URL you will save on your already limited character count. This allows for more content on your messages.

This service is completely free and another great vale-add.